For CIIE 2024 in Shanghai, China, we designed a bold and contemporary 252 sqm exhibition stand for Saudi Exports, making a strong statement at the prestigious China International Import Expo. The expansive stand showcased Saudi Arabia’s export capabilities through striking architectural design, immersive branding, and interactive features that engaged a diverse international audience. Every element—from the layout to the visual storytelling—was thoughtfully curated to reflect Saudi Exports’ forward-looking vision, commitment to excellence, and strategic role in the global trade ecosystem.